Digital Marketing

DIGITAL MARKETING MANAGER - Los Angeles, CA

WHO WE ARE:  BEANFIELDS

Here at Beanfields we’re on a mission to disrupt the snack food world.  We’re a passionate group of hard-driving, fun-loving, “bean-fiends” that intend to build the next great snack food company.  We seek to inspire consumers to upgrade their snacks by providing crunchy, mouth-watering bean-based tortilla chips that are positively addicting and deeply nutritious.  Beanfields is a certified B Corporation and our products are always plant-based, gluten free, Non-GMO project verified, vegan, kosher and allergy friendly.  We also have a unique social impact partnership with Homeboy Industries, the largest and preeminent gang rehabilitation and re-entry program in the world.

In A Snapshot

  • Founded in 2010
  • Headquarters near Downtown Culver City (Los Angeles)
  • We believe in shared leadership, transparency and candor, and a work culture rich in diversity in thought and opinions
  • We are committed to our people and to making an impact in our communities

JOB TITLE:  Digital Marketing Manager / Director

DEPARTMENT:  Marketing

REPORTS TO:  CEO

 

SUMMARY

As a follow-on to the Company’s successful re-branding campaign in Q2 2018, the Digital Marketing Manager will be responsible for online marketing, media merchandising and the overall activation of the digital space.  This includes social media as well as the entire e-Commerce marketplace (i.e. Direct-To-Consumer, PurePlays, and Brick & Click).  S/he will work closely with our agency partner to direct the varied elements related to social media marketing.  As well, s/he will own the digital eComm calendar, manage the creative asset process, and drive digital channel alignment across all spectrums.  The successful candidate will have a good grasp and understanding of eComm centric site merchandising activities and optimization tactics.  Ideally, s/he will have a working knowledge of Amazon.com.

 

JOB DUTIES
  • Develop and drive overall digital marketing strategy and online executions
  • Manage external agencies, vendor partners and eComm partnerships to align on content strategy and merchandising tactics
  • Manage media and merchandising opportunities with key eCommerce partners including Amazon.com and all of its affiliates, Thrive Market, Boxed, Instacart, etc.
  • For Beanfields.com, develop existing SEM, SEO, email, affiliate, programmatic display, paid social, as well as developing new channels opportunities to improve acquisition, conversion and retention
  • Own digital content calendar, email newsletters, etc. by developing both written and visual content that is in-line with brand tone and brand guardrails
  • Develop, copy and write briefs to be used on all online creative assets
  • Demonstrate an ability to build relationships at major key e-Commerce accounts 

 

MINIMUM QUALIFICATIONS
  • BA in Business, Communications, Marketing or related field
  • 3 plus years of relevant experience in marketing, Consumer Product Goods (CPG) experience, specifically Food, Beverage, or Beauty a strong plus
  • Prior leadership, management experience, and/or management of agencies a plus
  • Excellent verbal and written communication skills with an outgoing and collaborative personality
  • Ability to work independently and take ownership of major projects in a fast-paced, multi-tasking environment with multiple deadlines
  • Strong design eye and skills
  • Strong sense of focus, organization, and meticulous attention to detail
  • Intellectually curious and passionate -- always looking for ways of improving the team's work
  • Willingness to travel when required
  • Passionate about food, and/or a plant-based lifestyle a plus
  • Experience in both corporate and entrepreneurial environments highly desirable

APPLY BELOW

 

Beanfields

#BEANFIENDS

instagram background banner image